Caesarstone Ltd., a developer and manufacturer of engineered quartz surfaces, announced two appointments to its global management team as the Company enters its next phase of growth – Ms. Rinat Efrima as the new Global Chief Marketing Officer (CMO) and Managing Director for Israel, effective July 1, 2019; and Ms. Suzie Roth as the new Chief Information Officer (CIO), effective June 1, 2019.
“The appointments are a natural extension of our ongoing efforts to stimulate further growth in key markets,” commented Mr. Yuval Dagim, the Caesarstone Chief Executive Officer. “By adding some of the best talent to lead our efforts, we believe we will be well-positioned to effectively address the opportunities we see in our markets. Rinat and Suzie both have proven abilities that will contribute significantly to executing our strategy and objectives. I welcome them both to the management team and look forward to further building Caesarstone’s global market reach.”
Rinat Efrima has twenty years of extensive leadership, operational, and marketing experience with global standards in delivering strategy, innovation, best-in-class brand activation, and digital acceleration. She moves to Caesarstone from Kimberly-Clark Corporation following nine years in three progressive roles, culminating in Business Sector Leader for Europe, Middle East, and Africa (EMEA). At Caesarstone, Efrima will be responsible for building and implementing a long-term business and marketing strategy to enable accelerated growth for the organization. Furthermore, she will manage the Company’s business in Israel.
Suzie Roth has more than two decades of experience in Information Technology in global companies such as Intel, Kodak, and Amdocs. Immediately prior to joining Caesarstone, she held the Head of Global Business Application position at Netafim. At Caesarstone, Roth will oversee the Company’s ongoing digital transformation including retail and sales technologies, information security, global infrastructure, legacy systems and new additions.
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