Business Sense: Tips to Deal With Unhappy Customers

By Katherine Gifford of Moraware

Let’s face it – every business hopes their customers are happy. After all, that leads to more customers! But unless we’re actively paying attention to what makes our customers happy or where mistakes are happening, there are probably more tough conversations than we’d like!

The good news is that there are things you can do to put processes in place to prevent unhappiness, strengthen customer relationships, and handle customers who might already be upset. Read on for a few helpful tips!

But first, why should we care?

Simply put, unhappy customers cost you money and happy customers can help your business grow.

Not only will a happy residential customer refer you to their network, but if you encourage them to leave reviews, it can really boost your sales. According to research, a mind-boggling 99.9% of customers read reviews when they shop online — and that includes services like countertops. If you have a bunch of negative reviews, there’s a good chance you’re going to start losing business to the next competitor down the line with better reviews. Yikes…

But, if you have a bunch of positive reviews then you’re the one getting all the business!