The 2023 AWFS Fair announced the creation of The Maverick Award, which will serve as the main prize for the popular Tool Tour Program.
The Maverick Award will honor excellence in marketing strategy and execution for Tool Tour participation at AWFS Fair 2023. The competition will recognize one qualifying exhibitor based on a variety of criteria within seven different categories. The winner will be announced at the AWFS Fair, July 25-28, 2023 at the Las Vegas Convention Center. The winner will receive a custom trophy and will be featured at the show and online.
The Tool Tour is a feature at the AWFS Fair that highlights manufacturers and suppliers of hand and power tools and small equipment, which are essential product categories for all woodworking manufacturers, regardless of shop size. All participating exhibiting booths act as Tour stops. Attendees will be encouraged to visit these stops throughout the show, via the AWFS Fair App. After completing the tour, attendees will receive a commemorative, concert-style tour shirt, featuring the 2023 Tool Tour logo. This year Tool Tour will have a western theme.
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