Categorized | Countertop News

ASID and Emerald Expo Announce Strategic Partnership

Posted on 08 April 2019 by cradmin

The American Society of Interior Designers (ASID) has announced a partnership with Emerald Expositions, the largest operator of B2B trade shows in the U.S., with the goal of bringing thought-provoking new content and enhancing participant experience. The partnership will impact the full roster of Emerald Expositions’ design-affiliated trade shows and conferences (including GlobalShop, HD Expo, BDNY, ICFF, CEDIA Expo, Healthcare Design Expo & Conference, and Environments for Aging Expo & Conference) by focusing the Society’s presence and offering custom programming.

“There is a natural synergy between ASID and our design portfolio,” says Joe Randall, Executive Vice President, Emerald Expositions. “ASID has always taken a collaborative approach in their mission to educate designers and clients on the power of design. Through our comprehensive network of trade shows, publications and match events, Emerald serves the full spectrum of built-environment design professionals and technology integrators representing residential and commercial markets. We welcome this expanded partnership with ASID and are proud to provide the platforms where key industry issues like functionality, wellness and sustainability can be actively addressed.”

Instrumental to the forging of this partnership was the existing and independently held agreement between ASID and National Kitchen + Bath Association (NKBA), owner of the Kitchen & Bath Industry Show (KBIS), also produced by Emerald Expositions.

Along with integrated marketing and outreach efforts, the enhanced relationship between ASID and Emerald affords the ASID community access to exclusive show-related benefits and leading industry publications. ASID and Emerald Expo will launch new roundtable discussions with subject-matter experts and design leaders in each sector that will help shape the future of practice. ASID will also coordinate “Impact of Design” awards at each show, focusing attention on products from exhibitors that contribute to the health and well-being of clients and/or emphasize sustainable design practices.

Additionally, at each show, ASID will showcase a space that demonstrates the impact of design – a concept space created to uniquely provide an immersive experience on the power of design. The first space debuted at the Kitchen and Bath Industry Show (KBIS), North America’s largest trade show dedicated to all aspects of kitchen and bath design.

You may also be interested in this article about Artisan Group’s partnership with The Home Trust International.

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