The Best Stuff Vs. The Right Stuff: What Quality Has To Do With Getting Full Price, Rate or Fee

By Bill Brooks “But I Can’t Sell on Quality … Ours Aren’t Really the Best on the Market.” Most salespeople believe that quality means “best,” but quality does not really mean best. Quality means conformance to standards and expectations – your prospect’s standards and expectations. Quality means the right stuff – not the … Read more

The Best Stuff Vs. The Right Stuff: What Quality Has To Do With Getting Full Price, Rate or Fee

By Bill Brooks “But I Can’t Sell on Quality … Ours Aren’t Really the Best on the Market.” Most salespeople believe that quality means “best,” but quality does not really mean best. Quality means conformance to standards and expectations – your prospect’s standards and expectations. Quality means the right stuff – not the … Read more

18 Ways to Get More Business

by Paul Lemberg In our modern business climate, most of us welcome all the help we can get in increasing sales through traditional methods, but you can also put some extra money in your pocket through alternative revenue sources. One of the secrets to increasing profit is to try something … Read more

How Does Your Website Make Me Feel?

by Phillipa Gamse When people think about the Internet, they think about technology. When people hear that I am a website strategy expert, they see me as a “techy type.” But for me, the most intriguing aspect of online business isn’t about the technology. It’s about human connections and how … Read more

How Does Your Website Make Me Feel?

by Phillipa Gamse When people think about the Internet, they think about technology. When people hear that I am a website strategy expert, they see me as a “techy type.” But for me, the most intriguing aspect of online business isn’t about the technology. It’s about human connections and how … Read more

Creating a Positive Countertop Buying Experience

Although this story pertains to automobiles, its lesson spans through every industry, including countertop fabrication. Pay attention to your customers’ reactions and to what they say so that it is possible to create a positive buying experience for them. A former salesperson for Cadillac recalls that a few years ago, … Read more

Are You Screening Out Great Sales Candidates?

Recently, it has been found that many employers are screening out great sales candidates, and this phenomenon has been attributed to two common sales-recruiting myths. The first is that candidates are must have some sort of college degree, and the second is that a number of years of sales experience … Read more

Showrooms of the Future Presented at KBIS 2013

From what we have heard here at CountertopResource.com, the 2013 Kitchen & Bath Industry Show (KBIS) had a lot of interesting things to see. Several presentations provided guests with valuable information concerning countertop fabrication, design and sales. One of the presentations that garnered favor with attendees was Showrooms of the … Read more