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Resource Publishing Hires Industry Veteran Sales Representative for www.CountertopResource.com

Posted on 20 October 2021 by cradmin

Award-winning Web-based Information Portal Dedicated Exclusively to Professionals in and Allied to the Countertop/Surfacing Industry Expands Staff under New Ownership

In October, industry sales veteran Paul Wisnefski was hired as the newest member of the informational website www.CountertopResource.com which has been in operation for nearly 10 years. This move comes on the back of the purchase of the site and its peripheral collateral by Resource Publishing, LLC earlier in the year.

Wisnefski has more than 35 years of sales experience, having previously worked for the International Surface Fabricators Association (ISFA) for nearly a decade as its head sales entity, driving sales revenue for the association via its Countertops & Architectural Surfaces magazine and web offerings well over 300 percent during his tenure there.

Prior to working for ISFA, Wisnefski worked for the Fabricators and Manufacturers Association International (FMA), leading sales for its Green Manufacturing publication. He also worked at Cygnus Business Media, a large publishing conglomerate, contributing growth to such titles as Surface Fabrication and Wood Digest.

“With Paul’s knowledge of the industry and understanding of key processes and personnel, we know he will help us bring CountertopResource.com to new levels,” said Editor and Content Manager Rebecca Devlin. “We will be able to be more responsive to client’s and our audience’s needs. This along with the ongoing improvements in the works will drive the website to new highs.”

“I’m extremely happy to be working with the talented team at CountertopResource.com,” said Wisnefski. “I am confident that my industry knowledge and deep friendships in the industry will not only help the site to grow, but also will help us to attract new talent on the editorial side of the business.”

This makes the second new addition to the team since its purchase, with the company having recently also added Content Specialist Sydné Unnerstall, who assists in creating content for wwwCountertopResource.com, which is updated daily.

Resource Publishing is continuing to expand its staff going forward to include additional writers and executives now that the site has been upgraded to a faster, dedicated server, and is also undergoing a major overhaul that will not only modernize the look of the site making it more user-friendly, but also add several new offerings and capabilities further expanding its value to the countertop community.


For more information about www.CountertopResource.com, please visit the website directly or email Editor and Content Manager Rebecca Devlin at [email protected] or call (971) 274-0403. For sales information or to contact new Sales Account Representative Paul Wisnefski, email [email protected] or call (262) 498-4184.

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