Tag Archive | "E-Commerce"

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SolidSurface.com Recognized as Top 300 E-Commerce Company

Posted on 26 December 2016 by cradmin

SolidSurface.comSolidSurface.com was named by Internet Retailer and B2BeCommerceWorld.com as one of the top 300 B2B (Business to Business) e-commerce companies for the second consecutive year. The company been ranked 39th in the Hardware/Home Improvement Industry. Additionally, Internet Retailer magazine also recognized SolidSurface.com as a Top 1000 general e-commerce website for the past four years.

B2B E-Commerce companies in the Hardware/Home Improvement category are expected to grow by 28 percent, to more than $13 billion(up from $10 billion last year) mainly due to the continued strength of the housing market. Moreover, consumer spending on furniture and furnishings exceeded the 3.4 percent growth rate in overall U.S. consumer spending in 2015. SolidSurface.com itself has grown 30.8 percent in 2016.

While SolidSurface.com has improved it’s ranking by being named in the top 300 by B2B E-Commerce for two years in a row, competing with large retailers such as Amazon, Lowe’s or Home Depot is tricky for the small business. Keeping up with website enhancements to make navigating the site and shopping easy for consumers, along with finding new avenues of product growth are key. SolidSurface.com also relies heavily on outstanding customer service to keep its customers coming back.

With its customer base now being roughly two-thirds commercial and B2B, the remaining one-third still caters to the DIYer, homeowner and craftspersons. This is a big change from  when the company first started in 2007, when 80 percent of its customers were DIYers or homeowners. The two-thirds that make up the commercial and B2B customers include architects and designers, countertop fabricators, handymen, manufacturers, sign makers, residential and commercial remodelers, and cabinet/wood/mill-workers.

SolidSurface.com averages more than 60,000 unique visitor sessions per month. Shoppers are able to explore several categories of products and information. In the “materials” section, visitors can browse popular brands of solid surface materials, in full sheet or remnant sizes, such as DuPont Corian, LG HI-MACS, Aristech Avonite, Formica, Samsung Staron, GSP Mystera, and Hanwa Hanex. They can then go to the “tools” section to order accompanying accessories such as adhesives, abrasives and other items to fabricate and mount the materials for their projects. The “Explore” and “Learn” sections are filled with helpful how-to guides and other tips and tricks. If a visitor is in need of a fabricator, they can locate one in their area by putting their zip code in the ProFinder section. Offering this service, in turn, helps the fabricators as well when they become a registered professional on the site.

Another unique feature of the website is the ability to custom design a vanity top. The SolidSurface.com site walks a customer through each step of choosing the right size, sink, and faucet hole options, as well as the edges and backsplash.

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