MSI Launches Digital Image Search Tool

MSI, supplier of flooring, countertop, wall tile and hardscaping products, launched a new image search tool. This new innovation allows users to find the closest MSI match of any product using artificial intelligence.

The image search tool is the newest in the company’s extensive digital portfolio; from the first in industry multi-surface visualizer to the real-time inventory search, MSI’s digital tools make the design process easier from start to finish.

Upload a photo of any product to the search tool and immediately view the results, including the closest MSI product matches. Users may filter results for more concentrated selections, by only choosing the product categories they are most interested in. Additionally, coordinating choices are available to complete the look. The ‘similar style’ design technology has been available to MSI customers for about one year.

“With so many color, shapes and designs available, the consumer selection process can be daunting. This new tool helps consumers instantly see similar looking colors and designs carried by MSI. We need to continue to use technology to simplify the consumer shopping experience,” said Rup Shah, President, MSI.

You may also be interested in this article: Wilsonart Expands TFL Capacity