Fabricator Profile: Ultimate Granite Surfaces

Ultimate Granite Surfaces is one of the kitchen5most successful suppliers of natural stone countertops and tabletops in Western Pennsylvania. Although granite is a specialty, the company fabricates and installs a full range of natural and engineered stone, including quartz surfacing, marble, onyx, soapstone and travertine.

Chris Morrow and his father Dwight have more than 35 years of combined experience in the countertop industry, and they were two of several partners who opened Ultimate Granite Surfaces in 2002. The company, located in the Pittsburgh suburb of Gibsonia, experienced phenomenal growth, and in 2008, Chris and Dwight bought out the other partners to assume full ownership of the business. In addition, they upgraded the facilities by moving into a larger building and purchasing a new CNC machine and laser templating system.

Even though the rest of the country began to experience the effects of the recession at this time, sales at Ultimate Granite Surfaces increased by 10 percent as the company expanded into the retail segment. Later that year, Chris and Dwight hired an outside salesperson, and the following year, they increased productivity with the purchase of a second CNC machine: a Breton Fab Center.

Chris attributes the success of Ultimate Granite Surfaces to honesty and a balance of commercial and residential customers. He prides himself on the fact that if he or anyone in his company makes a promise to a customer, they always carry through with it.

Although Chris would like to handle a greater volume of business in the future, he has no desire “to become a huge fabrication shop.” He would prefer to stay a smaller fabricator so that he can continue to perform high-end, custom work. His primary goals are becoming better at what he does and increasing efficiency.

Read more of this Fabricator Profile here: Ultimate Granite Surfaces